My name is Haley Friedrich, and I am a senior at the University of Wisconsin La Crosse, where I study Marketing and minor in German Studies. I believe that marketing is a crucial part of the business world and an essential skill in today’s workforce. In addition to being a student I am also involved in the American Marketing Association club. In this club I am on the executive board as Director of Membership. In this position I help oversee recruitment and attendance of the club. I was accepted into the Kwik Trip Integrated Core Program at UWL during my Junior year. In this program I worked throughout the semester on client-based projects and in group work. Additionally, I participated in a case competition about sustainability through the American Marketing Association. I worked with the research team reaching the semifinals place with my group. I will hold a BA in Marketing and a minor in German studies from the University of Wisconsin La Crosse in May 2025. I am looking forward to joining the business world post graduation!